UGLY BABY is a streetwear brand that celebrates the unique and unconventional. Our brand name represents the idea that everyone is born different, and it's up to us to embrace our true selves in all its glory -- the good, the bad, and the UGLY. We believe that by living beyond societal norms, we can truly be limitless.

Our products embody this sentiment in everything from our innovative designs and distinct rhetoric to our use of unconventional materials and high-level of craftsmanship. Our commitment to excellence ensures that each piece we produce is a durable addition to your wardrobe.


Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™